A4, A5 or bifold? Choosing the right menu format for your restaurant
The four menu formats that cover 95% of restaurants, when each works, how many dishes fit, and what they cost to print.
Format is the first decision and it determines everything else: how many dishes fit, how the menu is held, what it costs. Four formats cover almost every restaurant; here is how to choose.
Single A4 (210 × 297 mm)
The workhorse. Fits 25 to 35 dishes single-sided, up to 60 double-sided. Ideal for bistros, brasseries and lunch menus. Cheapest to print and to reprint when prices change. Weakness: it can look like a flyer if it is not on heavy board.
Single A5 (148 × 210 mm)
For short lists: desserts, cocktails, daily specials, tasting menus. Up to 12 dishes single-sided. Feels precious in the hand, especially on 350 g board. Great as an insert inside a larger menu.
Folded A4 (bifold, four A5 faces)
A cover, two inside faces, a back. Holds 40 to 70 dishes with proper spacing, and gives you a cover for the logo and a back for the story or the wine list. The most “menu-like” format; slightly higher print cost and needs scoring.
Folded A5 (bifold, four A6 faces)
Compact and elegant for bars and cafés. 15 to 25 items. Best when it is the only thing guests hold; too small for a full dinner carte.
Decision rules
- Under 12 items: single A5.
- 12 to 35 items, changes often: single A4, double-sided if needed.
- 35 to 70 items or you want a cover: folded A4.
- Bar or café with a short list and low light: folded A5.
In Menu Atelier the format is one click and the design reflows; try your menu in two formats and turn them in 3D before deciding.
