Blog

Notes from the atelier

Menu engineering, typography, print prep and how to brief an AI: what we learn designing menus, written down.

Menu engineering
· 8 min read

Restaurant menu design: 9 principles that sell more of the dishes you want to sell

Menu engineering for real restaurants: layout, eye flow, price presentation, section order and white space, with examples you can apply tonight.
Typography
· 7 min read

Choosing fonts for a restaurant menu: pairings that print well

How to pick heading and body typefaces for a menu, size and contrast rules for dim rooms, and eight pairings from bistro to fine dining.
By venue
· 5 min read

Greek taverna menu design: blue, white and the grill section

How to design a Greek taverna menu that feels authentic without cliché: structure by mezze, grill and oven, colour and type choices, pricing by weight, and transliteration.
Print & paper
· 5 min read

Menu holders and covers: protecting print without hiding it

A guide to menu covers, sleeves, clipboards and stands: which protect paper without adding glare, what they cost, how they change the format you print, and when to use none.
Typography
· 5 min read

Old-style vs lining numerals: the detail that makes menu prices look right

What old-style and lining numerals are, when each belongs on a menu, how tabular figures align prices, and how to switch them on in your typeface.
Menu design
· 5 min read

Designing menus for older guests: contrast, size and simplicity

How ageing eyes read a menu and what to change: type size and weight, contrast, paper colour, layout density and lighting, with numbers a designer can apply today.
Print
· 6 min read

How to make a print-ready menu PDF: bleed, crop marks, colour and paper

A checklist to hand your printer a menu file they will not send back: bleed, crop marks, safe margins, resolution, colour, paper weight and lamination.
Menu design
· 5 min read

Menu design for terraces and outdoor seating: glare, wind and weather

How to design a menu that works outdoors: matte paper against sun glare, weight and holders against wind, materials that survive rain, and type sizes for bright light.
Digital vs print
· 5 min read

The future of restaurant menus: paper, screens and what guests will want

A grounded look at where restaurant menus are heading: what the QR decade taught us, where screens belong, why paper is not going anywhere, and what to invest in now.
Digital vs print
· 5 min read

Keeping menus consistent across print, web and delivery apps

A working system for menu consistency: one dish list as the source of truth, naming and price rules, a change routine, and how to catch the drift before guests do.
Digital vs print
· 5 min read

Photographing your printed menu for social media: light, angle and legibility

How to photograph a printed menu so it looks good on Instagram and stays readable: window light, angles that avoid glare, props, crops, and what to post when prices change.
Digital vs print
· 5 min read

The printed menu as souvenir: designing something guests want to keep

How to design a printed menu guests take home on purpose: formats that fit a bag, paper that ages well, a date and a signature, and what a keepsake menu costs per cover.

Your next menu, designed tonight

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