July 9, 2026 · 6 min read

Dietary icons on menus: vegan, gluten-free and the symbols guests recognise

Which dietary icons guests actually understand, how many a menu can carry before it becomes noise, how to draw and size them for print, and where to place them on the line.

July 8, 2026 · 6 min read

Allergen information on menus: legal requirements and elegant layouts

What EU Regulation 1169/2011 actually requires from a restaurant menu, the three ways to lay out the 14 allergens, and how to keep the card readable while staying compliant.

July 7, 2026 · 4 min read

Naming dishes: house names, classics and the risk of being clever

When a classic name serves the guest, when a house name earns its keep, and how clever titles slow the order and hide allergens the kitchen already knows about.

July 6, 2026 · 4 min read

How to write menu descriptions: length, adjectives and honesty

How long a dish description should be, which adjectives earn their place, and how to stay honest so the plate that arrives matches the line the guest just read.