Blog

Notes from the atelier

Menu engineering, typography, print prep and how to brief an AI: what we learn designing menus, written down.

Print & paper
· 4 min read

Eco-friendly menu printing: recycled stock, inks and smart quantities

How to print restaurant menus with a lighter footprint: recycled and FSC papers, ink choices, laminate-free finishes and, above all, ordering the right quantity.
Print & paper
· 5 min read

Proofing a menu before print: the ten-minute routine that saves a reprint

A ten-minute menu proofing routine before you print: prices, allergens, widows, bleed, fold and the mistakes that cost a whole box of 350 g board.
Print & paper
· 6 min read

300 dpi and beyond: image resolution for printed menus

Why printed menus need 300 dpi, how to check a logo or dish photo before it goes to press, and what happens when a 72 dpi file is scaled up on the sheet.
Print & paper
· 6 min read

Waterproof and wipeable menus without the plastic look

Waterproof and wipeable restaurant menus that still feel like paper: laminate, aqueous coat, synthetic stocks, and how to avoid the plastic-menu look.
Print & paper
· 5 min read

Linen, kraft, cotton: paper textures and the mood they set

Linen, kraft and cotton menu papers: what each texture does to mood, ink and durability, and which stock suits a bistro, a trattoria or a tasting room.
Print & paper
· 6 min read

How often should you reprint your menus?

How often to reprint restaurant menus: wear, price changes, allergen updates and a reprint calendar by room size so you stop throwing away half a box.
Print & paper
· 7 min read

How much does menu printing cost? A realistic breakdown

What restaurant menu printing actually costs in Europe: paper, quantity, finish and reprints, plus a realistic budget for a small dining room and when cheap quotes backfire.
Print & paper
· 4 min read

CMYK vs RGB: why menu colours shift in print

Why restaurant menu colours look different on screen and on 350 g board, how to work in CMYK, and what Fogra39 and a paper proof actually prevent.
Print & paper
· 5 min read

Bleed, crop marks and safe zones explained for non-designers

What bleed, crop marks and the safe zone are, why a printed menu needs all three, the standard measurements in millimetres, and how to check a file has them before you print.
Print & paper
· 5 min read

The print-ready PDF checklist for restaurant menus

Everything a menu PDF needs before it goes to press: page size and bleed, CMYK and rich black, 300 dpi images, embedded fonts, PDF/X standard, overprint and the final checks.
Print & paper
· 5 min read

Laminated menus: pros, cons and the alternatives worth considering

When lamination makes sense for a restaurant menu and when it hurts: durability, glare, cost, the plastic look, and the alternatives from heavy board to synthetic paper.
Print & paper
· 4 min read

Matte, gloss or soft-touch: choosing the right finish for a menu

How matte, gloss, silk and soft-touch finishes change the look, feel and lifespan of a printed menu, with the lighting, photography and durability trade-offs of each.

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