Blog

Notes from the atelier

Menu engineering, typography, print prep and how to brief an AI: what we learn designing menus, written down.

Formats
· 5 min read

Letter vs A4: menu sizes on both sides of the Atlantic

US Letter and ISO A4 are not the same sheet: millimetres, folds, holders and how to design a restaurant menu that still works if you ever print on the other size.
Formats
· 4 min read

Menu size for small tables: bistros, terraces and two-tops

How to pick a menu format for tight tables: measuring the free surface, why A5 and DL win on two-tops, hand-held versus laid-flat reading, terraces and menus per guest.
Formats
· 5 min read

Table tents and dessert cards: small formats that sell the last course

How to design table tents and dessert cards that actually get read: sizes, board weights, the two-sided tent layout, type at reading distance, and where they sit on the table.
Formats
· 5 min read

Tall and narrow menus: DL and custom formats for bars and counters

When a tall, narrow menu beats A5: DL and 100 × 300 mm formats for bars, cafés and counters, with line lengths, type sizes, paper weights and the trimming costs of odd sizes.
Formats
· 5 min read

Trifold vs bifold menus: more faces, more problems?

A designer's comparison of trifold and bifold restaurant menus: panel widths, reading order, paper weight, fold cracking, cost, and which venues each format actually suits.
Formats
· 5 min read

Double-sided menus: what goes on the back, and how to make guests turn it over

How to use the second face of a double-sided restaurant menu: which content belongs there, how to signal it exists, show-through and registration, and layouts that work.
Formats
· 5 min read

Single-sheet menus: designing the format that changes every week

How to design a single-sheet restaurant menu that can be reprinted weekly: paper weight, one-column layout, type sizes, what to leave off, and how to keep it deliberate.
Formats
· 5 min read

Bifold menu design: cover, inside spread and back, face by face

How to plan the four faces of a bifold restaurant menu: what belongs on the cover, how guests read the inside spread, what the back is for, and the fold measurements.
Formats
· 5 min read

A4 or A5 menu? Choosing a size for your tables and your dish count

A practical way to choose between A4 and A5 for a restaurant menu: table size, number of dishes, type size that stays readable, folds, and what each format costs to print.
Print & paper
· 4 min read

Menu printing turnaround: planning a reprint around a menu change

Realistic lead times for printing restaurant menus, from digital short runs to offset with finishes, and a backwards calendar so the new menu is on tables on launch day.
Print & paper
· 5 min read

Foil, embossing and spot colours: premium menu finishes and when they pay off

What hot foil, blind embossing, spot UV and Pantone spot colours cost on a restaurant menu, how they are set up in the file, and which venues actually get a return on them.
Print & paper
· 5 min read

Scoring and creasing: why folded menus crack and how to avoid it

Why the fold of a bifold menu cracks and shows white, what scoring and creasing actually do, which boards fold cleanly and how to design the spine so it survives service.

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