Blog

Notes from the atelier

Menu engineering, typography, print prep and how to brief an AI: what we learn designing menus, written down.

AI & workflow
· 4 min read

Updating a menu every week without losing Monday

A weekly menu workflow that fits in a morning: what to lock, what to swap, who signs off, when to reprint, and how to stop the card from eating the start of every week.
AI & workflow
· 5 min read

From spreadsheet to printed menu in an afternoon: a realistic timeline

An afternoon plan for turning a dish spreadsheet into a print-ready restaurant menu: clean the data, brief, generate, proof, export and order print.
AI & workflow
· 5 min read

AI menu design: what it does well, and what still needs a human

An honest map of AI menu design in 2026: the layout, typographic and prepress tasks it handles reliably, the ones where you still need to check, and how to split the work.
AI & workflow
· 4 min read

How to brief an AI menu designer: the one sentence that changes everything

What to put in the mood sentence you give an AI menu design tool, what to leave out, and how to iterate from a first draft to a print-ready menu in a handful of generations.
Drinks lists
· 5 min read

Formatting vintages, regions and producers on a wine list

A field order and typographic system for wine list entries: which element leads, how to set producer, cuvée, appellation and vintage, and how to keep 80 lines consistent.
Drinks lists
· 5 min read

Drinks menu typography: numbers, units and abbreviations done properly

The typographic rules specific to drinks menus: figure styles for prices and vintages, how to write cl and ml, percentages, abbreviations, columns and spacing.
Drinks lists
· 5 min read

Spirits list design: whisky, rum and gin without the alphabet soup

How to organise a spirits list so guests can navigate 40 bottles of whisky, rum and gin: grouping logic, what to write on each line, pour sizes, price columns and type.
Drinks lists
· 5 min read

The by-the-glass wine list: pricing, pour sizes and turnover on paper

How to build and lay out a by-the-glass wine list that turns over: how many wines, which pour sizes to print, glass versus bottle pricing and where the block sits.
Drinks lists
· 5 min read

Dessert and digestif menu design: the last card of the evening

How to design a dessert and digestif card that gets read after a full meal: one-page layout, pairing desserts with sweet wines and spirits, coffee placement and pricing.
Drinks lists
· 5 min read

Happy hour menu design: clear times, clear prices, no arguments at the bar

How to design a happy hour menu that states times and prices so plainly that nobody disputes the bill: layout, dual-price columns, legal wording and print formats.
Drinks lists
· 5 min read

Wine pairing suggestions on the food menu: subtle ways that actually sell

Five layouts for putting a wine pairing next to a dish without cluttering the menu, with rules on type size, price display, wording and how many pairings a page can carry.
Drinks lists
· 5 min read

Non-alcoholic drinks menu: giving mocktails and zero-proof equal billing

Why the non-alcoholic drinks menu deserves the same layout, naming and pricing care as the cocktail list, with concrete rules on placement, wording, glassware and margins.

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